NBA Media

The 2024 season came to a resounding end, and it was a fitting sign-off on the continent of Africa as the basketball spectacle was watched from four regions.

NBA Africa today announced that the 2023-24 regular season delivered increased television viewership in Africa as well as increased engagement across the league’s localised social media accounts on the continent. 

The NBA Life show is an exclusive 24-minute NBA Africa lifestyle TV magazine program designed to captivate both casual basketball fans and newcomers.

NBA Africa’s first original docuseries “BORN & BRED” premieres on the NBA App. The series tells the stories of five current and former NBA Academy Africa prospects.